Breaking Free From Nicotine Liberation Summit

AMPLIFY! and Breaking Free proudly joined forces to host the Breaking Free Nicotine Liberation Summit, a powerful gathering designed to spark fresh perspectives on tobacco use and cessation within African American communities. This summit served as the official kickoff to Breaking Free Day, taking place on November 17th, a day dedicated to reimagining what true nicotine liberation can look like.

Keynote speakers Dr. Karen Beard, Certified Tobacco Treatment Specialist, and Carol McGruder, Project Director of AMPLIFY! and Co-Chair of the African American Tobacco Control Leadership Council (AATCLC), led thought-provoking presentations and discussions covering a wide range of topics. From exploring innovative cessation strategies to unpacking cultural attitudes and community-based approaches, their sessions inspired attendees to think critically about how to create more inclusive, effective, and empowering pathways toward nicotine freedom.

The 3 P's of Nicotine Liberation. Take-away materials have been centered around the 3 P's of Nicotine Liberation, an interconnected set of pillars: Philosophy, Principles, and Practice. Philosophy - The why. Radically reframing why people are smoking and moving away from addiction as the primary cause. What is going on in their life and environment that is causing them to depend on smoking? Reframing brings us closer to the core beliefs of nicotine liberation. Principles - Nourishing the person. Nicotine liberation is not only focused on stopping a behavior but also supporting the whole person. Implementing the correct principles moves us from harm reduction to human restoration. Practice - Make liberation lived. Operationalize liberation in culturally meaningful and teachable ways. Music, metaphor, and messaging are all tools in creating lived habits! Philosophy redefines, principles move, and practice makes. The 3 P's offer a path from harm to harm restoration. 

Additional topics covered during the summit:

• Moving Beyond Traditional Cessation

• The Free and Proud Nicotine Liberation Framework - Philosophy, Principles, Practices, and Theoretical Underpinnings

• Culturally Responsive Tools

• & More!

Summit Resource Folder: https://drive.google.com/drive/folders/1edYHfQVn30Kl8BW4Prg0fv2NVx4Bqueu

Visit Breaking Free Day: https://www.breakingfreeday.org/

Register for Breaking Free Day Here: https://us02web.zoom.us/webinar/register/WN_G3WALrkFS5ST5ty9W-3BGA#/registration

DIDN'T MAKE IT TO THE SUMMIT SESSION? WHAT THE FULL WEBINAR BELOW!